Monday, 22 July 2013

Constructing Meta-Tags: Description

This post is a continuation of Drawing More Visitors to Your Website using Search Engine Optimization (SEO) where I explain in greater detail constructing web page description meta-tags and their importance.

The description meta-tag of a web page should be a brief descriptive and concise paragraph about your web page. Most search engines like Google, Bing or Yahoo will use this paragraph underneath the web page title when listing your web page in search results. Think of this paragraph as a way to make your web page link stand out and encourage potential visitors to come visit your web page.

Treat your description tag as a complete paragraph with corrected spelling, grammar and punctuation; just like you would the content of your web page.

Incorporate as many keywords as naturally possible in your description. This is helpful to raise your web page in search results by matching keywords found in your description (and keyword list) to words people might use when utilizing a search engine like Google.

Limit your paragraph to 250 characters or less. Some search engine can capture up to 350 characters or more but if you limit your description to 250 characters then your description won’t be cut off by the majority of search engines currently used.

The description for your front page should be a paragraph describing your whole website.

In the HTML code, the tag you are looking for looks as follows: <meta name="description" content="insert description paragraph between the quotation marks" />

Here is an example of a description meta tag for a web page about baking recipes with peanut butter.

<meta name="description" content=" Baking with peanut butter is easy and can be so delicious. Try out one of my many baking recipes utilizing peanuts, a wonderful and versatile ingredient." />

I hope you have found this helpful when editing your website. Make sure to read Drawing More Visitors to Your Website using Search Engine Optimization (SEO). If you have any questions, please feel free to comment or drop me an email, I would love to hear from you.

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