Keywords are a list of words or phrases about your web page. Each page should have a different list of keywords that reflect that page. Search engines like Google use keywords listed in web pages to find the best matches to search term(s) people use when searching for websites. Search engines will most likely skip web pages if your list of keywords phrases is non-existent or is a poor list.
Let’s use Jane Smith baking website as an example. She has a web page about baking recipes and she needs to put together some keyword tags. Her keywords are as follows:
“baking recipes, American style baking recipes, free baking recipes, home style baking recipes, guilt-free baking recipes”
Jane has another web page all about baking with peanut butter and her keyword list could be as follows:
“peanut butter recipes, peanut butter baking recipes, low-fat peanut butter baking recipes, crushed peanuts baking recipes, crushed peanuts”
Notice my keyword list consisted of phrases and not just single words. The two examples of keywords had a total of five keywords each. Depending on your website, single words as keywords may be appropriate but phrases are usually used.
An example of a poor keyword list would be
- Using the same word(s) over and over again. “baking, baking, baking, baking, baking” Search engine frown upon this.
- Having a really long list - having more than five lines on a page as an example. Many search engines will only take in a limited number of characters and stop looking at your exhaustive list.
- Worst yet: Not having a keyword list at all.
- Try to use descriptive keyword phrases just like the ones you would use when doing a search yourself.
- Try to order your list of keywords starting with the best ones listed first and ending with the not so great ones at the very end of your list. This way you don’t have to worry too much of possible character number limitations to various search engines. They will all capture your best ones at the beginning.
- Find all the unique words in your page and incorporate them in your keywords. For Jane’s wonders of peanut butter baking recipes web page, some of her unique words she found in her page were peanut butter, baking, recipes, peanuts, crushed peanuts, low fat peanut butter and peanut butter substitutes.
- Use commas to separate each keyword phrase.
With Jane’s peanut butter baking recipe example, her HTML code will look as follows:
<meta name="keywords" content="peanut butter recipes, peanut butter baking recipes, low-fat peanut butter baking recipes, crushed peanuts baking recipes, crushed peanuts” />
Remember to be creative, descriptive but concise, and list the most important or the best keyword phrases first.
I hope you have found this helpful when editing your website. Make sure to read Drawing More Visitors to Your Website using Search Engine Optimization (SEO). If you have any questions, please feel free to comment or drop me an email, I would love to hear from you.