Monday, 22 July 2013

Constructing Meta-Tags: Titles

This post is a continuation of Drawing More Visitors to Your Website using Search Engine Optimization (SEO) where I explain in greater detail constructing web page titles and their importance.

Web page titles should be an extremely brief description of the web page content teasing a potential visitor to read more. And if possible, the title of the website should also be included.

Let’s say Jane Smith who recently decided to create a baking website now needs to write some web pages. One page she is working on is about baking recipes. At first she uses “Recipes | Smith’s Baking” but then changes it to “Baking Recipes | Smith’s Baking”. By making her title more specific, people doing a search for “baking recipes” will have an easier time finding her website.

The more concise but informative you can be about your title the better.

After working on her web pages some more, Jane realizes she has a number of recipes with peanut butter in them and decides to make a whole page all about baking with peanut butter. An example of an ideal title could be “Baking Recipes using Peanut Butter | Smith’s Baking”. Now her web page has the potential of being listed higher in a search result when someone is looking for recipes with peanut butter in them because she incorporated some of the keywords of her page in the title.

Today’s web page trend is to have the title of the website included in each title and it does look rather nice when you see these web pages listed in search results with the title included. “Baking Recipes | Smith’s Baking”

In my examples I often use “ | ” to separate the title of the web page and the title of the website but you have many options. Other symbols could be “ - “, “ / “ or even a comma; while others choose to incorporate the title of the website with the title of the page by using the word “on” or “at”. I often advise people to visit other popular websites to get ideas. Whatever you choose be consistent of your choice throughout your website.

You can see what it looks like right away by hovering your mouse over the tab of your internet browser like Microsoft Internet Explorer; see image.  What you see there is how your page will appear in a search results.

The title of the front page is usually just the name of the website, “Smith’s Baking”, but does not have to be. Some websites use a catch phrases often referred to as a tag line along with the title of the website like “The best home town baking anywhere in America | Smith’s Baking, “Hmmmm.. Something smells so yummy at Smith’s Baking” or “Smith’s Baking has some of the best baking recipes anywhere”. The ideas are endless and it should be needless to say leaving the title as “Index” is unadvisable.

In the HTML code, the tags you are looking for are <title> and it should end with </title>. Fill in your title of the web page in between those HTML tags. Remember to be creative and unique along with descriptive and concise.

I hope you have found this helpful when editing your website. Make sure to read Drawing More Visitors to Your Website using Search Engine Optimization (SEO). If you have any questions, please feel free to comment or drop me an email, I would love to hear from you.

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